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Scandal is a public relations, marketing and social media CO-ACTIVE focusing on entertainment, tech and lifestyle companies. From startups to household names, Scandal works with companies to perfect their branding and messaging, as well as creates a strategic, tailored communications plan. Scandal, along with many consultants and boutique firms, believes that the traditional agency model is broken and in conjunction with these like-minded companies, has formed an alliance to offer collaborative services that make sense for your business. We are The Revolution. We don’t just pitch stories for our clients – we are our clients. We’re living the life.
With more than 18 years of experience in communications, Melisa has represented clients in the areas of entertainment, digital content & media, technology, lifestyle, music, fashion, television, sports, travel and consumer products. Prior to founding Scandal Co-Active, she was tapped by New York PR and Marketing firm Dan Klores Communications to open and lead its Los Angeles office. Before that, Melisa spent over 12 years at Bender/Helper Impact where as Vice President she built and oversaw the digital practice area within the Entertainment Content division, as well as Code: Relevant, the agency’s social media department. What was the most fulfilling moment that you experienced with a client?
In 2009, two journalists from Current TV were detained in North Korea and I had the opportunity to work with former Vice President Al Gore in order to strategize our communications for the network, which he co-founded, during this sensitive time. Back then, I remember thinking that it was absolutely bananas that I was sitting in a room – lil ole 30-something year old – with these powerful people discussing what ended up being international news with a happy ending.
What would your perfect day entail? I recently learned to surf, so ideally it would start with an early morning surf – but not too early. Follow that with some Coffee Bean, maybe a hike or Pilates workout, sew a dress and eventually end the day by devouring a Dodger Dog in Chavez Ravine. Well, let’s be honest a perfect, PERFECT day would actually end with me having a drink with Matt Kemp and/or Andre Ethier.
Chantelle Siegel is a senior public relations consultant with Scandal Co-Active, a public relations, marketing and social media co-active focusing on entertainment, tech and lifestyle companies. Chantelle brings more than 15 years of experience representing some of Hollywood’s most sought-after talent, global entertainment media companies and innovative tech and consumer brands.
As a senior level communications executive and media strategist, Chantelle is responsible for developing brand and corporate narratives, securing top-tier media coverage, developing innovative marketing activities, securing speaking engagements and contributing editorial content initiatives for a variety of B2B and B2C global media companies including Endemol Shine, DMG Entertainment, Ripple Entertainment, Ipsy, RTL-owned StyleHaul, Kin Community and many more. Prior to starting her strategic consulting endeavors, Chantelle served as Vice President of Corporate Communications for both Endemol Shine and RTL-owned StyleHaul where she oversaw public relations and B2B marketing efforts. She was also a successful talent publicist for almost a decade at premiere agencies, PMK and 42West, where she developed, executed and managed publicity campaigns for some of Hollywood’s largest film and television talent including Edward Norton, Terrance Howard, Denis Leary, Scott Speedman, Justin Long, Lauren Graham, Lena Heady and Jennifer Esposito.
Chantelle earned a B.A. in Communications from Indiana University.
Laura McGregor is freelance consultant for Scandal Co-Active, a public relations, marketing and social media co-active focusing on entertainment, tech and lifestyle companies. Laura is an experienced public relations and communications professional, having worked with numerous businesses to design and execute integrated, creative strategies and campaigns around executive visibility, media and analyst relations, content creation, crisis support and more. Her experience ranges across technology, entertainment, consumer electronics, lifestyle and consumer communications.
Laura specializes in creative content and event development, and has spearheading multiple web-based educational campaigns for several clients and orchestrated logistics for industry events such as IFA, Comic-Con, CES, Pepcom and various media tours. Laura’s background includes corporate and private event planning and coordination, extensive global travel and various volunteering efforts.
She received her B.A. in Communications with an emphasis in English at the University of Colorado at Boulder, and is a self-proclaimed gypsy and ravioli addict.
Alissa Bremner is a public relations consultant for Scandal Co-Active, a public relations, marketing, and social media co-active focusing on entertainment, tech and lifestyle companies.
During her two years with Scandal, Bremner has gained extensive, hands-on experience across the entertainment, lifestyle and digital media landscapes, helping to manage consumer and corporate communications efforts through product, film and series launches, national campaigns, and media events.
Prior to Scandal, Bremner specialized in creating integrated marketing campaigns for major food and beverage brands with a focus on overall development, execution, and social media strategy.
Bremner received her B.A. in Journalism, with an emphasis in Strategic Communications, at the University of Nevada, Reno.
Alexandra Warner is public relations consultant for Scandal Co-Active, a public relations, marketing and social media co-active focusing on entertainment, tech and lifestyle companies.
At Scandal, Alexandra specializes in consumer communications campaigns and social media efforts for clients in the entertainment and digital media space, working with clients such as IDW Entertainment, IDW Publishing and Gunpowder & Sky.
Prior to joining Scandal, Alexandra served as a Marketing and Communications intern at Renown Health Regional Hospital in Reno, Nevada, where she was responsible for creating daily staff news releases, assisting in handling crisis communication and event coordination.
She also has past experience in developing integrated marketing campaigns, specializing in creative content creation from conceptualization to execution.
She received her B.A. in Journalism with an emphasis in Public Relations and B.S. in Business Marketing from the University of Nevada, Reno. When she isn’t gathering coverage, Alexandra can be found either on the beach or watching “Friends” reruns.
Born in Mexico City, Miriam Castillo is a visual designer and illustrator based in Brooklyn, New York. Her hand-drawn illustrations are creative whimsy, fantasy and exploration. She is an antiquarian, fascinated by Victorian design, and draws inspiration from her journey as a yoga instructor – which has connected her to a whole new world. Miriam ventures in custom design services from visual design, pattern making and graphic design to illustration and murals. Finding her passion in mixed media, she is an artist that pushes her craft forward in creative. For more information about Miriam’s work, please visit www.miriamcastillo.com.
What’s the most valuable aspect of your work on a personal level?
My work has allowed me to achieve a state in which an unconscious language emerges within my lines. I think of my work as a meditative process; a way to relax and move into a more personal world that has nothing to do with my waking reality. Through this transmutation I discover new realities.
What would be considered essential in your career for constant growth?
Traveling is the one essential activity that expands knowledge through experience and personal encounters with other people. It takes you out of your comfort zone and brings challenges on many levels. I love to travel and work simultaneously.
Beata exemplifies the adaptable, multi-disciplinary ethos of a creative technologist. A multilingual Polish-born front-end developer who is also a wife, mother, yoga instructor and avid world traveler, Beata brings an artist’s eye for beauty and a coder’s attention to detail to every project she touches. After graduating from college with a degree in multimedia, she honed her skills at a number of award-winning agencies in NYC, working on the lead development team for clients like Dior, Trader Joe’s, Premium Outlets, Wisdom Tree and Hershey’s. Since then she has started Pink Parachuters, a coding, IT consulting and strategy firm where she helps businesses optimize their online presence. Beata loves that the digital landscape is always changing, and that there is always something new to learn.
What would your perfect vacation look like?
A month in the tropics of Costa Rica practicing yoga, meditating, eating fresh fruit, surfing and watching sunsets would be absolute paradise. I will move there one day, mark my words.
What drives you?
I am fortunate to be surrounded by many talented people who inspire me every day. My husband, an amazing designer, constantly motivates me to pursue my dreams. My daughter is an infinite source of laughter, curiosity and wonder. And, my yoga practice helps me to keep my life balanced and whole.
The following represents a small sampling of startup and household name clients that Scandal currently works with, or has worked with over the years at other agencies.
In the startup and technology space, new companies face many challenges to get off the ground – building a team, finding technology partners and mentors, raising money – and there are excellent existing incubators and accelerators that provide support in these areas and help take a company from prototype to launch.
While there is a fantastic ecosystem in bringing products from ideation to market, little infrastructure exists for companies at that critical time where on-point messaging, storytelling, as well as PR and Marketing launch strategies help companies elevate in to the public sphere, gain traction and most importantly achieve product-market fit.
Scandal LABS is a solution to this need as we provide support for ready-to-launch startups and those looking to scale. Typically when a company is nearing launch, Founders are often resource-strapped for time, funds and most often in their knowledge base in terms of best practices of planning a well-timed and executed rollout. We nurture our LABS companies and run them through our ‘Lean PR & Marketing’ program, helping Founders validate and invalidate their products by testing the landscape with communications strategies. We work with you to help test, measure and scale when you’re ready.